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Stihl promotes dealers in new advertising tactic 
Mowdirect news > Stihl
Wednesday, April 04 2007 14:30:00 by Editor
To prove to its customers that quality goes into every step of the buying process, garden machinery manufacturers Stihl has taken the unusual tactic of promoting its dealers to prove commitment to providing excellence within the market.
Best known for its powerful chainsaws, Stihl's new campaign is designed to prove the brand's all-round value, focusing on its network of dealers who ensure enduring satisfaction from day one.
With the tagline "We ask a lot of our dealers. You can too." Stihl is attempting to convince its potential customers that its chosen specialist dealers are trained and tasked to provide the highest standards of service and care and that visitors to a Stihl dealership are assured of sound advice.
In addition to Stihl's saws, the firm produces a wide range of hedgetrimmers, brushcutters, pruners, blowers and cleaning systems.
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