jQuery(function( $ ){	
	var $news = $('#ticker');//we'll re use it a lot, so better save it to a var.
	$news.serialScroll({
		items:'ul li',
		duration:4000,
		force:true,
		axis:'x',
		easing:'linear',
		cycle:true, //don't pull back once you reach the end
		lazy:false,// NOTE: it's set to true, meaning you can add/remove/reorder items and the changes are taken into account.
		interval:1, // yeah! I now added auto-scrolling
		step:1 // scroll 2 news each time
	});	
});